Seeka’s account hierarchy is built on the concept of an Organisation that can contain one or multiple Brands owned by that organisation.
Note: The most common setup in Seeka is simply one organisation with one brand.
When to Use Multiple Brands
You should consider setting up multiple brands when the following scenarios fall under one organisational umbrella:
Companies or brands that operate under different names.
Different events or venues operating independently, owned by the same entity.
You want to partition pixel data - brands are a silo for pixel event data.
How the Identity Graph Works for Multi-Brand Organisations
The "organisation" in Seeka acts as a master folder for one or more brands. Each brand allows for the segmentation of event data, which can be sent in isolation to different data destinations.
Individual brands set up in Seeka keep event data (like purchases and add-to-carts) partitioned from those of other brands in an organisation. However, identities are organisation-wide, meaning that someone identified from Brand 1 can enrich the same person's profile if they interact with Brand 2.
Example: If someone makes a purchase with full identifiers on Brand 1 and the same person interacts with Brand 2 but only provides an email address in a form, Seeka will still be able to deliver a full identity to ad platforms thanks to the shared identity graph.
That person's event data (purchases, add-to-carts) is not shared between brands.
Setting Up Additional Brands
To request additional brand setup:
Contact Seeka support through Intercom or via email at support@seeka.co
Explain your use case and requirements.
Wait for approval and configuration.
Please note: Support for multiple brands in a single organisation is restricted to protect user privacy. The Seeka team will evaluate whether a shared identity graph across brands will be beneficial for your specific purpose.
Recommended Setup Scenarios
For companies or brands that operate under different names:
If you run a company with multiple brands, create an organisation and add any brands you own within that organisation.
Make yourself an admin of that organisation and add team members or other partners (like an agency) to the same organisation with your preferred permissions per brand.
For marketing agencies:
If you run a marketing agency managing multiple clients, you must create an organisation for each client and add any brands the client owns within that organisation.
Make yourself an admin of that organisation and add your clients as team members to the organisation with admin permissions.
If a single client has multiple brands owned by the entity, they will qualify for a multi-brand set up.
Note: Agencies cannot create an umbrella agency organisation with all clients as brands within that organisation. That data belongs to the client, not the agency.
For Event Companies and Ticketing Partners
Seeka has unique pricing for the ticketing industry, which is accessible from either your ticketing company or an approved partner agency. If your ticketing provider is integrated with Seeka, they will have an access link for you.
TIP: You can easily switch between organisations from the top right of the Seeka app, so you don't have to worry about having multiple logins! Just ensure you are added to an organisation as an admin or team member, depending on the permissions you require.