The content identification behavior setting in Seeka allows you to control the format that the Content ID parameter is sent to your data destinations.
This is important to allow your Ad platforms to resolve products in your funnel events so that the platform can understand the activity for each product.
Determining the correct setting
For Google Merchant Center / Google Analytics
Visit your Google Merchant Center
Click on "Products" on the left
Select one of your products by clicking on the blue title
Observe the value under the "Product ID" heading
Open your Seeka Integration Settings and choose one of the below options based on your Google Product ID to input under the "Google" heading
For a Google Product ID that matches your product SKUs, use the below settings
Behavior: Default
Product ID prefix: (leave empty)
For a Google Product ID with format "shopify_AU_6965124530227_41446507446323", use the below settings
Behavior: Join product ID and variant ID with underscore
Product ID prefix: shopify_AU_
For a Google Product ID with format "6965124530227_41446507446323", use the below settings
Behavior: Join product ID and variant ID with underscore
Product ID prefix: (leave empty)
For a Google Product ID with format "41446507446323", use the below settings
Behavior: Variant ID with fallback to Product ID
Product ID prefix: (leave empty)
For other platforms
Facebook / Meta can be used as the reference for these settings.
Visit your Meta Commerce Manager
Select your catalog on the right
Under the "Catalog" menu on the left, Click on "Items"
Observe the value under the "Content ID" heading
Open your Seeka Integration Settings and choose one of the below options based on your Meta Content ID to input under the "Global" heading
For a Meta Content ID that matches your product SKUs, use the below settings
Behavior: Default
Product ID prefix: (leave empty)
For a Meta Content ID with format "41446507446323", use the below settings
Behavior: Variant ID with fallback to Product ID
Product ID prefix: (leave empty)
Resolving issues
If the incorrect content identification behavior is not set, the below issues will most likely appear.
Meta
"A catalog match rate below X limits the items available for ads targeting"
"Purchase match rate received is lower than ViewContent in the last 7 days"
"Some content IDs aren't matching any catalog connected to your pixel"
