When applying significant discounts in your Shopify store that reduce order values to $0, you may experience issues with Ad platform conversion tracking.
Common Symptoms
Orders fail to register as conversions in Ad platforms
Purchase value shows as $0 in Ad platform dashboards
Error messages appear in Ad platform Events Managers
Integration issues with other connected platforms
Why This Happens
Most Ad platforms require a positive order value to properly process conversion events. When orders are discounted to $0, the platform cannot properly track these as valid purchases.
How to Prevent This Issue
Maintain Minimum Order Values
Ensure discounts don't reduce order totals to $0
Consider setting a minimum purchase amount before discounts
Leave a small nominal value (e.g., $0.01) after discounts
Best Practices for Discounts
Use percentage-based discounts instead of fixed amounts
Set maximum discount limits
Implement minimum spend requirements for discount codes
Need Additional Help?
If you continue experiencing issues after implementing these changes, please contact our support team with:
Screenshots of the Facebook error messages
Examples of affected order numbers
Details of your current discount settings