Connecting your Google Ads™ and Google Analytics™ accounts to Seeka is super easy and can be done in a couple of minutes by anyone with Admin access to Google Ads™ and Google Analytics™.
Seeka requires Google Ads™ and Google Analytics™ to be linked.
Checking if Google Ads™ and Google Analytics™ are linked
If you know these accounts are linked, you can skip this step.
Open your Google Analytics™ and Google Ads™ Accounts accounts.
In Google Analytics™, navigate to Admin in the bottom left of screen
Click on the 'Google Ads links'.
Ensure the linked account number matches the Google Account from which you want to run ads.
If you do not have the correct account linked, click the 'Link' button and follow the prompts.
Connecting Google Analytics™ to Seeka
Connecting to GA4 takes about a minute and will send events via the browser and server and embed the “gtag” script.
🚨 IMPORTANT🚨
Before we begin, please ensure that the GA4 is not already installed on the sources where you are installing Seeka.
Open the Seeka App and navigate to Destinations
Ensure you're in the correct Organisation and Brand then click the Connect Destination button and Select Snapchat.
Leave this browser window open and open a new tab or window.
In a new open tab, head over to your Google Analytics account
Select the property for your brand.
Click Admin in the bottom left represented by a cog wheel.
Select Data Streams from the middle menu.
Select Data Stream
Copy the Measurement ID
Paste into the Measurement ID field in the Seeka App
Scroll down until you see Measurement Protocol API secrets and click.
Accept the terms and conditions.
Hit the create button and name your secret Seeka.
Copy the secret Value and Paste it into the Seeka App.
Click the 'Connect to GA4' button bottom right.
Setting up a conversion in Google Ads™
Seeka is connected to Google Ads™ via Google Analytics™, so the only step left is to set up your conversions in Google Ads™.
To import conversion events, follow these steps
Open your Google Ads™ account.
In the left-hand menu, hover on 'Goals'
Click the 'Conversions' dropdown
Click Settings
Click on 'Enhanced conversions' from the middle menu
Check the box for 'Turn on enhanced conversions'
Select 'Google Tag' as the method
Click 'Save'
Select 'Summary' from the menu top left
On the next page, click 'New conversion action'
Click 'Import' on the far right of the four options
Then select 'Google Analytics 4 properties'
Select 'Web'
Click the Continue button
In the next step, select the checkbox for 'Purchase' to collect all purchases from your outlet.
If you are running campaigns for signups, select that event from the list also. The recommended standard event for this is 'Lead,' which will appear as 'generate_lead' if nominated as a key event in Google Analytics. If you do not see the additional event you require - see the next chapter of this article 🧐
Click 'Import and continue'.
Hit 'Done' on the following page.
You're all sorted, and you can find and edit your conversion in the conversions summary table.
Enabling conversions other than Purchase in Google Ads™
To enable events other than 'purchase' to appear as a conversion you can import, follow these steps.
Head to your Google Analytics account
Click Admin in the bottom left represented by a cog wheel.
Click 'Events' from the middle menu.
Mark any events you want to use as a conversion in Google Ads™ as a 'Key event' by switching the toggle to 'on'.
Your key event will appear as an importable conversion event in Google Ad™ in about 5 minutes. Happy times!