For Megatix clients, it is recommended that you connect Seeka anywhere you collect data, such as your ticketing outlet, official website, and pre-registration platforms.
Seeka is designed to be 'no-code' for the majority of installation methods, so you don't need to be nerd level 9 to install - you just need the right access.
Installing Seeka on a single Megatix outlet
The installation of Seeka on a Megatix outlet takes around 1 minute and can be implemented by anyone with admin access to Megatix and the Seeka App.
When using Seeka on your Megatix Outlet, you must ensure the pixels you use with Seeka are not also placed in the browser tracking fields in 'tracking' in Megatix, or events will double fire.
Pixels unrelated to you, such as from another marketing team, are fine to leave.
Instructions
Log in to your Megatix Dashboard account.
Navigate to ‘Events’ and click on the name of the event you want to install Seeka on.
Navigate to ‘Reports/Tracking’ in the left-hand menu.
Scroll down to 'tracking codes'.
Remove any tracking pixels that you will be connecting via Seeka.
Tracking pixels that you will not be installing via Seeka are totally fine to leave.
Open the Seeka App, then navigate to 'Sources' via settings.
Select Megatix from the sources options.
Copy the Organisation ID and Public Key from the Seeka app and paste into the corresponding Seeka fields in Megatix.
Click the ‘Update’ button in Megatix.
Finally - click the ‘Complete Installation’ button in Seeka.
Installing Seeka on all events connected to a presenter.
You can install Seeka at the Presenter level and have it applied to all events that belong to that presenter.
When using Seeka on your Megatix Outlet, you must ensure the pixels you use with Seeka are not also placed in the browser tracking fields in 'tracking' in Megatix, or events will double fire.
Pixels unrelated to you, such as from another marketing team, are fine to leave.
Log in to your Megatix Dashboard account.
Navigate to ‘Presenters’.
Click on the ‘Create’ button.
Scroll down to ‘tracking codes’.
Remove any other tracking pixels from platform slots that you will be connecting via Seeka.
Tracking pixels that you will not be installing via Seeka are totally fine to leave.
Open the Seeka App, then navigate to 'Sources' via settings.
Select Megatix from the sources options.
Copy the Organisation ID and Public Key from the buttons in the Seeka app into the corresponding Seeka fields in Megatix.
Click the ‘Save and Exit’ button in the bottom left of the screen in Megatix.
Finally, click ‘Complete Registration’ at the bottom right of the Seeka app.
Connecting data destinations
A data destination in Seeka is somewhere you would like to send data to, such as Meta™ Ads, Tiktok™ Ads or Google Analytics 4™.
The great news is - that you only have to connect your destinations once, and then anywhere you install Seeka will automatically send that sweet rich data to your connected destinations.
Setting up Events
All standard eCommerce events are automatically set up for certain platforms, including Metatix, Shopify and Woocommerce.
Your Megatix outlet will fire the following events automatically to any connected platforms via Seeka.
Page View
View Content
Add to cart
Initiate Checkout
Purchase
When your outlet is in pre-registration prior to an event going live, it will fire a 'Lead' event on form submission.
These events are automatically mapped to each destination platform, and their names will vary slightly per platform; the event map library is available HERE.
WordPress and Custom Sites sites will require manual event setup, as only the 'View Page' event is automatically set up.
For festivals, venues, and artists, you would 100% want to set up events on any signup forms, including pre-registration or newsletter forms.
The great news is that Seeka has an Express Setup Tool for super fast generation of web events, including triggering web events from elements such as:
Sign up Forms
Buttons
Specific Pages
The Express setup tool is one of the highlights of the Seeka Product, and we encourage you to check the detailed article on it HERE.
Connecting your Meta™️ Dataset (Pixel) to Seeka
Connecting your Meta™️ Dataset (The artist formerly known as a pixel) to Seeka is super easy and can be done in under 30 seconds if you're fast.
Open the Seeka App and navigate to Destinations
Make sure you're in the correct Organisation and Brand then click on the Connect Destination button.
Leave this browser window open and open a new tab or window.
Finding your Dataset ID
In a new open tab, log into your Meta™️ business Events manager.
You will see a list of your datasets (pixels) on the left.
Please select the dataset you'd like to connect to Seeka.
On the right of the central menu, select the "Settings" tab.
The Dataset ID will be listed under the "Dataset ID" label. Click the number to copy the ID to your clipboard.
Paste this number into 'Dataset ID' field in the Seeka App.
Ensure 'First-party cookies' and 'Automatic advanced matching' are on.
Remain on the settings tab and scroll down to the website settings section.
Make sure First Party Cookies is on ✅
Then turn the Automatic Advanced Matching toggle to on ✅
If you have Meta™️'s built-in Event Setup Tool on, turn it off ❌
(You will be setting up any events created with this tool using Seeka)
Generate Access Token
Scroll down until you see a blue Generate Access Token button.
Click the button and wait for the access token to generate.
Copy the token, paste it into the 'Access Token' field in the Seeka App, and push connect.
Creating an Exclusion Audience in Meta™️ when using the same pixel across multiple outlets.
To perform this action, you must complete the steps outlined in the 'Essential setup to use the same pixel across multiple outlets' chapter of this help article.
If you use the same pixel across multiple outlets and want to create an excluded audience for a singular show, follow these steps.
Navigate to Audience in Meta™
Hit Create Audience
In the 'Sources' section, select 'Website'
Select the correct data source (pixel).
Select 'Purchase' as your event.
Set the retention to 180 days.
Set URL or parameter to 'URL'
Set the next field to 'contains'.
Locate your event ID in your outlet URL which can be found in your outlet URL after 'events/' Example in bold: https://megatix.com.au/events/your-event-name
Paste your event ID into the value field.
Name your audience and hit 'Create Audience'.
Creating a Custom Conversion in Meta™️ when using the same pixel across multiple outlets.
If you use the same pixel across multiple outlets and want to attribute and optimise for a singular event - follow these steps.
In Meta™ Events Manager, navigate to Custom Conversions and hit the Create Custom Conversion button.
Name your custom conversion - this can appear as a column in Meta™ Ads Manager, so keep it brief.
Select your data source (Pixel)
In the Action source field, select Website
Select the event you want to create your custom conversion from
Example: Purchase
Go to the Rules section and select 'URL' in the first field dropdown.
In the field to the immediate right, select 'contains'
In the field dropdown to the far right, select 'contains'
Paste in your Outlet Event ID into value field,
Hit Create 🚀
You can find your event ID in your outlet URL
Connecting Google Ads™ and Google Analytics™ to Seeka
Connecting your Google Ads™ and Google Analytics™ accounts to Seeka is super easy and can be done in a couple of minutes by anyone with Admin access to Google Ads™ and Google Analytics™.
Seeka requires Google Ads™ and Google Analytics™ to be linked.
Checking if Google Ads™ and Google Analytics™ are linked
If you know these accounts are linked, you can skip this step.
Open your Google Analytics™ and Google Ads™ Accounts accounts.
In Google Analytics™, navigate to Admin in the bottom left of screen
Click on the 'Google Ads links'.
Ensure the linked account number matches the Google Account from which you want to run ads.
If you do not have the correct account linked, click the 'Link' button and follow the prompts.
Connecting Google Analytics™ to Seeka
Connecting to GA4 takes about a minute and will send events via the browser and server and embed the “gtag” script.
🚨 IMPORTANT🚨
Before we begin, please ensure that the GA4 is not already installed on the sources where you are installing Seeka.
Open the Seeka App and navigate to Destinations
Ensure you're in the correct Organisation and Brand then click the Connect Destination button and Select Snapchat.
Leave this browser window open and open a new tab or window.
In a new open tab, head over to your Google Analytics account
Select the property for your brand.
Click Admin in the bottom left represented by a cog wheel.
Select Data Streams from the middle menu.
Select Data Stream
Copy the Measurement ID
Paste into the Measurement ID field in the Seeka App
Scroll down until you see Measurement Protocol API secrets and click.
Accept the terms and conditions.
Hit the create button and name your secret Seeka.
Copy the secret Value and Paste it into the Seeka App.
Click the 'Connect to GA4' button bottom right.
Setting up a conversion in Google Ads™
Seeka is connected to Google Ads™ via Google Analytics™, so the only step left is to set up your conversions in Google Ads™.
To import conversion events, follow these steps
Open your Google Ads™ account.
In the left-hand menu, hover on 'Goals'
Click the 'Conversions' dropdown
Click Settings
Click on 'Enhanced conversions' from the middle menu
Check the box for 'Turn on enhanced conversions'
Select 'Google Tag' as the method
Click 'Save'
Select 'Summary' from the menu top left
On the next page, click 'New conversion action'
Click 'Import' on the far right of the four options
Then select 'Google Analytics 4 properties'
Select 'Web'
Click the Continue button
In the next step, select the checkbox for 'Purchase' to collect all purchases from your outlet.
If you are running campaigns for signups, select that event from the list also. The recommended standard event for this is 'Lead,' which will appear as 'generate_lead' if nominated as a key event in Google Analytics. If you do not see the additional event you require - see the next chapter of this article 🧐
Click 'Import and continue'.
Hit 'Done' on the following page.
You're all sorted, and you can find and edit your conversion in the conversions summary table.
Enabling conversions other than Purchase in Google Ads™
To enable events other than 'purchase' to appear as a conversion you can import, follow these steps.
Head to your Google Analytics account
Click Admin in the bottom left represented by a cog wheel.
Click 'Events' from the middle menu.
Mark any events you want to use as a conversion in Google Ads™ as a 'Key event' by switching the toggle to 'on'.
Your key event will appear as an importable conversion event in Google Ad™ in about 5 minutes. Happy times!
Connecting your TikTok™️ Pixel to Seeka
Connecting your Tiktok™️ pixel to Seeka is easy and can be done in about a minute which is way shorter than the average doom scroll on this platform 😵💫
Open the Seeka App and navigate to Destinations
Ensure you're in the correct Organisation and Brand then click the Connect Destination button and Select Tiktok.
Leave this browser window open and open a new tab or window
In a new open tab, navigate to your TikTok™ Ads Manager account
From the top menu, select 'Tools'.
Then select 'Events.'
Identify the pixel you want to connect to Seeka and click on the name of the pixel which will be blue.
If you need to create a new pixel, remember to select Manually install pixel code and Developer Mode. Follow the below steps after creation.
From the menu near the top left of the page select 'Settings.'
Copy the Pixel ID and Paste it into the Pixel ID field in Seeka.
The pixel ID is a series of numbers and letters.
Example: ID: C8E7HRQ4VMZHDQEFMPR
Turn the Automatic Advanced Matching toggle to on ✅
Ensure Email and Phone Number are checked on ✅
Scroll down until you see a Generate Access Token button.
Click the button and wait for the access token to generate.
Copy the token and paste it into the 'Access Token' field in the Seeka App.
Push the Connect Tiktok button
You're all gravy!
Connecting your SnapChat™️ Pixel to Seeka
Connecting your Snapchat™️ pixel to Seeka is easy and can be done in about a minute on our side, but occasionally can take a little longer due to Snapchat™️.
Open the Seeka App and navigate to Destinations
Ensure you're in the correct Organisation and Brand then click the Connect Destination button and select Snapchat™️.
Leave this browser window open and open a new tab or window.
Select Pixel in SnapChat™️
In a new open tab, log in to your SnapChat Business manager account.
Click the menu in the top left corner and select ‘Events Manager’.
If using existing pixel
Identify the pixel you want to connect to Seeka and copy the Pixel ID
Copy the Pixel ID and Paste it into the Pixel ID field in Seeka.
If creating a new pixel
From Events Manager hit the ‘New Event Source’ button
Select ‘Web’
Select ‘Pixel Code’
Hit the ‘Create New Pixel’ button
Copy the Pixel ID and Paste it into the Pixel ID field in Seeka.
The pixel ID is a series of numbers and letters.
Example: ID: 8e1786fa-6233-4d59-8d40-50de6e1d142c
Generate Access Token
Please note that you must be an Organization Admin to complete this step.
Head back to your Business manager account.
Click the menu in the top left corner and select ‘Business details’.
Scroll to the bottom of the page and click "Generate token" next to the "Conversions API Tokens" heading.
Copy the token by hovering over the row and clicking the "copy" button.
Paste your Token in the Access Token field in the Seeka app.
🚨 IMPORTANT🚨
At the time of writing this article, there appears to be a bug with Snapchat™️ that requires around 24 hours for this token to be valid. This is not a Seeka issue, and we expect this to be resolved eventually.
If you receive an error from Seeka regarding this token, simply try in 24 hours.
Hopefully, Snapchat™️ have fixed this issue, and you're all connected
If not, we find a brief moment of silently yelling at your screen and shaking your fist like an angry boomer makes you feel mildly better.
Avoiding double fires on your outlet for any destinations such as Google Ads™, Google Analytics™, Meta™ and Tiktok™.
After following the above steps, you need to ensure that the same accounts or pixels are not installed on your ticketing outlet or official website or you will get double fires or events.
Avoiding double event fires on your Megatix outlet.
This is easily monitored in your Megatix outlet backend.
Avoiding double fire event fires on other platforms.
To avoid double fires on other platforms, such as your official website site or a preregistration platform, simply ensure that the same accounts or pixels are not installed directly or via plug-ins.
Avoiding double-event fires via Google Tag Manager
If you use Google Tag Manager, simply disconnect GTM from the platforms where Seeka is running to avoid double fires.