For Megatix clients, it is recommended that you connect Seeka anywhere you collect data, such as your ticketing outlet, official website, and pre-registration platforms.
Seeka is designed to be 'no-code' for the majority of installation methods, so you don't need to be nerd level 9 to install. You just need the right access.
Installing Seeka on a single Megatix outlet
The installation of Seeka on a Megatix outlet takes around 1 minute and can be implemented by anyone with admin access to Megatix and the Seeka App.
When using Seeka on your Megatix Outlet, you must ensure the pixels you use with Seeka are not also placed in the browser tracking fields in 'tracking' in Megatix, or events will double fire.
Pixels unrelated to you, such as from another marketing team, are fine to leave.
Instructions
Log in to your Megatix Dashboard account.
Navigate to 'Events' and click on the name of the event you want to install Seeka on.
Navigate to 'Reports/Tracking' in the left-hand menu.
Scroll down to 'tracking codes'.
Remove any tracking pixels that you will be connecting via Seeka.
Tracking pixels that you will not be installing via Seeka are totally fine to leave.
Open the Seeka App, then click Apps in the left sidebar.
Search and select Megatix from the options, then click connect.
Copy the Organisation ID and Public Key from the Seeka app and paste into the corresponding Seeka fields in Megatix.
Click the 'Update' button in Megatix.
Finally, click the 'Complete Installation' button in Seeka.
š” It may take a few hours for the card to say "connected" in Seeka, based on data flow from Megatix, so don't worry if you don't see it in the product straight away!
Installing Seeka on all events connected to a presenter
You can install Seeka at the Presenter level and have it applied to all events that belong to that presenter.
When using Seeka on your Megatix Outlet, you must ensure the pixels you use with Seeka are not also placed in the browser tracking fields in 'tracking' in Megatix, or events will double fire.
Pixels unrelated to you, such as from another marketing team, are fine to leave.
Log in to your Megatix Dashboard account.
Navigate to 'Presenters'.
Click on the 'Create' button.
Scroll down to 'tracking codes'.
Remove any other tracking pixels from platform slots that you will be connecting via Seeka.
Tracking pixels that you will not be installing via Seeka are totally fine to leave.
Open the Seeka App, then click Apps in the left sidebar.
Search and select Megatix from the options.
Copy the Organisation ID and Public Key from the buttons in the Seeka app into the corresponding Seeka fields in Megatix.
Click the 'Save and Exit' button in the bottom left of the screen in Megatix.
Finally, click 'Complete Installation' at the bottom right of the Seeka app.
š” It may take a few hours for the card to say "connected" in Seeka, based on data flow from Megatix, so don't worry if you don't see it in the product straight away!
Connecting your data destinations
A data destination is somewhere you would like to send data to, such as Metaā¢ Ads, TikTokā¢ Ads or Google Analytics 4ā¢. The great news is that you only have to connect each destination once, and then anywhere you install Seeka (including your Megatix outlet) will automatically send that rich data to your connected destinations.
Each destination has its own short guide. Follow the one you need:
Events automatically tracked on your Megatix outlet
All standard eCommerce events are automatically set up for certain platforms, including Megatix, Shopify and Woocommerce.
Your Megatix outlet will fire the following events automatically to any connected destinations via Seeka:
Page View
View Content
Add to cart
Initiate Checkout
Purchase
When your outlet is in pre-registration prior to an event going live, it will fire a 'Lead' event on form submission.
These events are automatically mapped to each destination platform, and their names will vary slightly per platform. The event map library is available HERE.
WordPress and Custom Sites will require manual event setup, as only the 'View Page' event is automatically set up.
For festivals, venues, and artists, you would 100% want to set up events on any signup forms, including pre-registration or newsletter forms. Seeka's Express Setup Tool makes this fast and no-code.
Using the same Metaā¢ pixel across multiple outlets
If you use the same Metaā¢ pixel across multiple outlets, the two sections below help you isolate a single show for audiences and conversions. These steps are specific to multi-outlet ticketing setups.
Creating an Exclusion Audience in Metaā¢
If you use the same pixel across multiple outlets and want to create an excluded audience for a singular show, follow these steps.
Navigate to Audience in Metaā¢
Hit Create Audience
In the 'Sources' section, select 'Website'
Select the correct data source (pixel).
Select 'Purchase' as your event.
Set the retention to 180 days.
Set URL or parameter to 'URL'
Set the next field to 'contains'.
Locate your event ID in your outlet URL, which can be found after 'events/'. Example in bold: https://megatix.com.au/events/your-event-name
Paste your event ID into the value field.
Name your audience and hit 'Create Audience'.
Creating a Custom Conversion in Metaā¢
If you use the same pixel across multiple outlets and want to attribute and optimise for a singular event, follow these steps.
In Metaā¢ Events Manager, navigate to Custom Conversions and hit the Create Custom Conversion button.
Name your custom conversion. This can appear as a column in Metaā¢ Ads Manager, so keep it brief.
Select your data source (Pixel)
In the Action source field, select Website
Select the event you want to create your custom conversion from. Example: Purchase
Go to the Rules section and select 'URL' in the first field dropdown.
In the field dropdown to the right, select 'contains'
Paste in your Outlet Event ID into the value field.
Hit Create š
You can find your event ID in your outlet URL.
Avoiding double fires on your outlet
After connecting your destinations, ensure the same accounts or pixels are not installed on your ticketing outlet or official website as well, or you will get double fires of events.
Avoiding double event fires on your Megatix outlet
This is easily monitored in your Megatix outlet backend.
Avoiding double event fires on other platforms
To avoid double fires on other platforms, such as your official website or a pre-registration platform, simply ensure that the same accounts or pixels are not installed directly or via plug-ins.
Avoiding double fires via Google Tag Manager
If you use Google Tag Manager, simply disconnect GTM from the platforms where Seeka is running to avoid double fires.