For Humanitix hosts, it is recommended that you connect Seeka anywhere you collect data, such as your ticketing outlet, official website, and pre-registration platforms.
Seeka is designed to be 'no-code' for the majority of installation methods, so you don't need to be nerd level 9 to install. You just need the right access.
Connect to Humanitix
In Humanitix, navigate to account > advanced > integrations via the top menu bar.
Click on default tracking IDs
Click on Enable Seeka
Enter your Seeka details, including Organisation ID, Brand ID and Instance ID.
To find your Seeka connection details:
Log in to your Seeka account
In the left-hand menu, click Apps
Search Humanitix
Click Connect
Copy your Seeka indentifiers and paste into their corresponding fields in Humanitix
Hit Save in Humanitix
Click Complete installation in Seeka
š” It may take a few hours for the card to say "connected" in Seeka, based on data flow from Humanitix, so don't worry if you don't see it in the product straight away!
Connecting your data destinations
A data destination is somewhere you would like to send data to, such as Metaā¢ Ads, TikTokā¢ Ads or Google Analytics 4ā¢. The great news is that you only have to connect each destination once, and then anywhere you install Seeka will automatically send that rich data to your connected destinations.
Each destination has its own short guide. Follow the one you need:
Setting up Events
Any events that fire anywhere with your ticketing partner are automated with no additional configuration required!
Official websites and select pre-reg platforms will require manual event setup, as only the 'View Page' event is automatically set up.
The great news is that Seeka has an Express Setup Tool for super-fast generation of web events, including triggering web events from elements such as:
Sign-up Forms
Buttons
Specific Pages
The Express setup tool is one of the highlights of the Seeka Product, and we encourage you to check the detailed article on it HERE.
Connecting external websites
Connecting your external websites to Seeka is highly recommended for attribution and data collection. Seeka can be installed almost everywhere, and if we don't support a source yet, please let us know, and we'll get it done.
We support external sources in a variety of ways, including:
Official apps, which you can find in the Apps section of Seeka
A Script tag can be placed in the header code of most platforms.
Cross-domain tracking
Cross-domain tracking is required if you're running ads to your own website and then sending users through to your Humanitix event page to complete their purchase. Without it, Seeka can lose important context (like Meta click IDs and UTMs) once a user moves from your site to Humanitix, which impacts attribution.
Example: You run ads on your official website, and a user then clicks through to your Humanitix event page to buy a ticket. Set your Source domain to your official site URL and your Destination link to your Humanitix event URL, with UTM behaviour set to UTMs from the browser session so ads landing on your page are attributed through.
For the full step-by-step, follow the Cross-Domain Tracking Setup Guide.
Note: Cross-domain tracking cannot work if the link in the button is wrapped in a link shortener like Bitly.