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Connecting Seeka to YourKind

Connect Seeka to YourKind so your full ticketing funnel flows through to your ad platforms.

For YourKind organisers, it is recommended that you connect Seeka anywhere you collect data, such as your ticketing outlet, official website, and pre-registration platforms.

Before you start

You'll need:

  • Admin access to your YourKind dashboard

  • Access to your Seeka account

Connect Seeka to YourKind

Step 1 - Open the setup screen in Seeka

  1. Log in to your Seeka account

  2. In the left-hand menu, click Apps

  3. Search YourKind

  4. Click Connect

Step 2 - Find the Seeka tracking settings in YourKind

  1. In a new tab, log in to your YourKind dashboard and navigate to Settings

  2. Select Overview and you will see Tracking in the top-left panel

  3. Select Seeka

Step 3 - Paste in your Seeka identifiers

Back in Seeka, copy each identifier using the buttons on the setup screen and paste it into the matching field in YourKind:

  • Organisation ID

  • Public Key

  • Instance ID

Double-check each value lands in the right field, as a mismatched identifier is the most common reason data doesn't flow.

Step 4 - Save and finish

  1. Hit Update in YourKind

  2. Return to Seeka and click Complete installation

šŸ’” It may take a few hours for the card to say "connected" in Seeka, based on data flow from YourKind, so don't worry if you don't see it in the product straight away! Conversions can take 24ā€“48 hours to appear across all of your ad platforms.

Avoiding duplicate tracking

Any tracking pixels that are connected in Seeka must be removed from any native tracking slots in YourKind. If the same pixel fires from both places, your conversions will be counted twice and your reporting and ad optimisation will be skewed.

If you need a hand untangling an existing setup, see Understanding Pixel Implementation and Duplicate Firing Pixel Events.

What Seeka tracks on YourKind

Seeka captures your funnel events and delivers them server-side for better reliability:

  • View Content - someone views your event listing page

  • Add to Cart - someone selects tickets

  • Initiate Checkout - someone starts the checkout process

  • Purchase - someone completes a ticket purchase

These are set up automatically - no additional event configuration is required for your YourKind events. [VERIFY with Dan: confirm final event list for YourKind]

Confirming it's working

  1. Open your Seeka dashboard and look for incoming events from your YourKind pages

  2. Check your connected ad platforms to confirm conversions are landing there too

Allow 24-48 hours before troubleshooting, as data doesn't appear everywhere instantly.

Troubleshooting common issues

No events appearing in Seeka

  1. Double-check that all three identifiers (Organisation ID, Public Key, Instance ID) are in the correct fields in YourKind. A mismatched identifier is the most common reason data doesn't flow.

  2. Confirm you hit Update in YourKind after pasting the identifiers.

  3. Check that your account has live sales activity to generate events.

Conversions are appearing in Seeka but not in your ad platforms

  • Allow 24-48 hours from the first event - this is normal processing time.

  • Confirm your data destinations (Meta, TikTok, Google Ads, etc.) are connected in Seeka under Apps.

  • Destinations only receive events from the point they're connected - check whether the destination was connected before or after the events fired.

Duplicate conversion events

The most likely cause is the same pixel firing from both Seeka and a native YourKind tracking slot. See the Avoiding duplicate tracking section above, and remove any duplicate pixel installations before re-testing.

If you've worked through the above and are still stuck, start a chat with us and include your Organisation ID and which events you're not seeing.

Connecting your data destinations

A data destination is somewhere you would like to send data to, such as Metaā„¢ Ads, TikTokā„¢ Ads or Google Analytics 4ā„¢. The great news is that you only have to connect each destination once, and then anywhere you install Seeka will automatically send that rich data to your connected destinations.

Each destination has its own short guide. Follow the one you need:

Cross-domain tracking

Cross-domain tracking is required if you're running ads to your own website and then sending users through to your YourKind page to complete their purchase. Without it, Seeka can lose important context (like Meta click IDs and UTMs) once a user moves from your site to YourKind, which impacts attribution.

For the full step-by-step, follow the Cross-Domain Tracking Setup Guide.

Note: Cross-domain tracking cannot work if the link in the button is wrapped in a link shortener like Bitly.

Where to get help

  • Questions about your Seeka account, data destinations or the Seeka dashboard - start a chat with us here in the Help Centre.

  • Questions about your YourKind dashboard or its settings - contact YourKind support.

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