The Seeka script tag is the universal install path: if your platform lets you place code in the header of your site, you can install Seeka - no official app required. This is how Seeka connects to custom-built sites and any platform we don't have a dedicated app for yet.
š” If your platform has an official Seeka app (check the Apps section in Seeka), use that instead. Apps handle the install for you and often unlock deeper tracking. The script tag is for everything else.
Before you start
You'll need:
Access to your Seeka account
Access to your website platform's header code, custom code or code injection settings (or a developer who has it)
Get your script tag from Seeka
Log in to your Seeka account
In the left-hand menu, click Apps
Search Script tag and click Connect
Click Copy script tag
ā ļø Always copy the tag fresh from your own Seeka account rather than reusing one from another site or an old email. The tag contains identifiers specific to your organisation and instance.
Place the tag in your site header
In your website platform, find the setting for header code. It goes by different names: Code Injection (Squarespace), Custom Code (Webflow, Framer), Tracking & Analytics (Wix), theme header (WordPress), or simply "header scripts".
Paste the Seeka script tag into your website HTML, in between the
<head>and</head>lines, so it loads on every page of your siteSave and publish your site
Setting up events
With the script tag installed, Seeka's browser SDK handles automatic event collection and profile enriching, and the View Page event is tracked on every page. Other events, form submissions, button clicks or purchases, need to be set up:
Once the tag code has been installed on your site, return to the Script tag setup screen in Seeka
Click the Event set-up button to set up your events
Seeka's Express Setup Tool makes this fast: point it at your sign-up forms, buttons and key pages and it generates the events for you, no code required.
Confirming it's working
Visit your live site (not the editor preview) to fire a View Page event
Open your Seeka dashboard and confirm the event has landed
You can also verify the tag is present in your page source. See How to check if a pixel is already installed on your website.
Troubleshooting common issues
No events appearing in Seeka
Confirm you published your site after adding the tag. Most platforms only apply header code changes on publish.
Check the tag is between the
<head>and</head>lines and applied site-wide, not just to a single page.View your live page source and search for "seeka" to confirm the script is actually being output.
Check the tag wasn't modified when pasting. Some editors strip or escape parts of pasted code. Re-copy it fresh from Seeka and paste again.
Script is present but events still aren't firing
If your site uses a caching or performance plugin, purge the cache and check the plugin isn't deferring or blocking the script (see WP Rocket WordPress plugin for a known example).
If your site enforces a Content Security Policy, Seeka's domains need to be allowed, see Required content security policies.
If a consent management platform is in use, Seeka will respect consent. Events won't fire for visitors who haven't consented to tracking.
If you've worked through the above and are still stuck, start a chat with us and include your site URL and the platform you're installing on.
Connecting your data destinations
A data destination is somewhere you would like to send data to, such as Metaā¢ Ads, TikTokā¢ Ads or Google Analytics 4ā¢. The great news is that you only have to connect each destination once, and then anywhere you install Seeka will automatically send that rich data to your connected destinations.
Where to get help
Questions about your Seeka account, script tag or event setup - start a chat with us here in the Help Centre.
Questions about where your platform's header code setting lives - check your platform's own help docs or support team.