Connecting the Pinterest Conversions API To Seeka takes around a minute!
This connection will maximise event measurement and capture more events with improved accuracy across different browsers and devices, producing a unified view of your customer's journey from page view to purchase.
🚨 IMPORTANT🚨
Before we begin, please ensure that the Pinterest™️ tag is not already installed on your site via plugin or directly. Learn how to check that here
Connecting your Pinterest™️ Conversions API to Seeka
Open the Seeka App and navigate to Destinations
Make sure you're in the correct Organisation and Brand then click on the Connect Destination button.
Select Pinterest™️
Leave this browser window open and open a new tab or window.
Create CAPI Events API Token
In a new open tab, head to your Pinterest Ads Manager
Click on Account Overview in the top left of the screen.
Beneath the Business column select Conversions
Click on Generate a new token
Copy Token
Paste into the Seeka App in the CAPI Events API Token field
Enter Pinterest Account ID
In the same window, you will find the Account ID following the text: 'This token will be generated for [Account name] (Account ID)
For clarity, this is a number starting with “54.”
Copy Ad Account ID.
Paste into the Seeka app in the Account ID field.
Enter Pinterest Tag Identifier
On the same page select Tag Manager in the left menu
Ensure the Automatic enhanced match toggle is turned on ✅
Click Edit options and ensure everything is turned on ✅
Copy the number next to the “tag name.”
Paste the Tag ID into the Seeka App into the Tag Identifier field.
You did it!
Self-congratulate by your preferred means... you deserve it
How to check if your pixel is already installed on your site independent of Seeka 🧐
There is ZERO benefit to having a pixel installed via another method while using Seeka.
If the same pixel that Seeka is sending data to as a 'destination' is also installed independently of Seeka, the following conflicts will most likely occur:
The double firing of events
Platform errors
A decline in campaign performance
A decline in event match quality
Incorrect attribution
Checking for a pixel before setting up Seeka
The easiest way to check is to Download the Pinterest™️ Chrome pixel helper extension HERE. The installation will allow you to view the pixel and events of any Pinterest™️ Pixel if set up on any website.
When using the Pinterest™️ pixel helper extension to check for an installed pixel, you will see your pixel listed as per the example below, if it is installed on your site.
