Connecting your Tiktok™️ pixel to Seeka is easy and can be done in about a minute.
This will allow browser and server events to be sent to TikTok™️, and all it requires is a "Pixel ID" and an "Events API token", which you'll find in Tiktok™️ Events Manager.
🚨 IMPORTANT🚨
Before we begin, please ensure that the TikTok™️ pixel is not already installed on your site. Learn how to check that here.
💡 Setting up Seeka for the first time? The guided setup during onboarding walks you through this exact TikTok connection.
The steps below are the same..
Connecting your TikTok™️ Pixel to Seeka
Open the Seeka App and ensure you're in the correct Organisation and Brand.
Click Apps in the left sidebar.
In the All tab, search for TikTok Ads, then click Connect.
Leave this browser window open and open a new tab or window.
In a new open tab, navigate to your TikTok™ Ads Manager account.
From the top menu select 'Tools', then select 'Events'.
On the 'Web Events' card, hit the 'Manage' button.
Identify the pixel you want to connect to Seeka and click on the name of the pixel which will be blue.
If you need to create a new pixel, remember to select Manually install pixel code and Developer Mode. Follow the below steps after creation.
From the menu near the top left of the page select 'Settings.'
Copy the Pixel ID and Paste it into the Pixel ID field in Seeka.
The pixel ID is a series of numbers and letters.
Example: ID: C8E7HRQ4VMZHDQEFMPR
Turn the Automatic Advanced Matching toggle to on ✅
Ensure Email, Phone number, Name, Address and External ID are all ticked on ✅
Scroll down until you see a Generate Access Token button.
Click the button and wait for the access token to generate.
Copy the token and paste it into the 'Access Token' field in the Seeka App.
Push the Connect Tiktok button
Required: append the TikTok™ click ID to your ad URLs
For correct attribution, TikTok™ requires the click ID to be appended to the destination URL in your ads. Add ?ttclid=__CLICKID__ to the end of each ad's destination URL.
🚨 IMPORTANT🚨
There appears to be a bug with TikTok™️ that requires around 24 hours
for this token to be valid.
This is not a Seeka issue, and we expect this to be resolved eventually.
If you receive an error from Seeka regarding this token,
simply try in 24 hours.
How to check if your pixel is already installed on your site independent of Seeka 🧐
There is ZERO benefit to having the same pixel installed in Seeka that is also installed via another method
If the same pixel that Seeka is sending data to as a 'destination' is also installed independently of Seeka, the following conflicts will most likely occur:
The double firing of events
Platform errors
A decline in campaign performance
A decline in event match quality
Incorrect attribution
The easiest way to check is to Download the TikTok™️ Chrome pixel helper extension HERE. The installation will allow you to view the pixel and events of any TikTok™️ Pixel if set up on any website.
Checking for a pixel before setting up Seeka
When using the TikTok™️ pixel helper extension to check for an installed pixel, you will see your pixel listed as per the example below, if it is installed on your site.
